Our 5 Paid Channels
/cdn.vox-cdn.com/uploads/chorus_image/image/47070706/google2.0.0.jpg)
Targeting Criteria
Metro-Detroit Michigan Area
18-35 Years Old
$40,000 – $120,000 annual income
Avid Movie-Goer
Active on Social Media
Interested in fashion, designer goods
Interested in going out, nightclubs
PPC Keywords
Premier Theaters
Movies
Movie theaters
Showtimes
Movie showtimes
Movies near me
Theaters near me
Red Carpet brand
Fun things to do
Fun nights out
Movie tickets
Buy movie tickets
Watch movies
Browse movies
Red Carpet
Ad Concept Ideas
“Walking The Red Carpet”
Promoted Social Post
This ad would be a short, 30-second video, starring a roughly 20 year old girl walking down a red carpet to a movie premiere. She is depicted wearing a very high-end, fancy designer dress, stealing the show as it is now her turn to walk down the runway. Photographers and paparazzi, countless in the numbers, stand on each side of the carpet taking pictures and asking thousands of questions to her. She smiles in bliss as she walks down the runway with camera flashing, she loves the attention and fame. The ad ends as she finally reaches the movie theater, and the camera pans up to show that she has arrived at Premier Theaters, and it ends with a small promotion message about our brand.
“Dinner When You Want It”
Promoted Social Post
This ad would be a 15-second video social post promoting our exquisite dining and food options, while also showing that you can choose to eat dinner before or after your movie, as it is bundled with your ticket optioning. The ad would star a couple at our restaurant section of the theater, dining and talking about how great the movie was while also how nice it was to have the option of when they chose to dine. The idea of this ad is to put a lot of information about our dining services into an easily digestible and compact ad.
“Our Theater”
Promoted Social Post
This ad will just be a picture of our theater with a small message about what movies are premiering this week and it will include a link to buy tickets on our website. This ad will be posted on social media and will primarily target our audiences who have a shorter attention span and do not want to sit and watch a promoted video for 15-30 seconds. Although this post does not have anything to do with our amenities or traits of our theater, it will be designed to promote new movies and attract audience interest based on their movie preferences, ultimately introducing them to our theater from them clicking on our ad and being directed to our website, that will list all of our amidites and reasons to choose Premier Theaters.
Paid Media Budget
Based on our $5,000,000 annual operating budget, we will be allocating 24.7% of our operating budget, or $1,235,000 to our paid posts. As we are a B2C company, and our target demographic is considerably active on social media platforms, we believe it to be in our best interest to allocate the highest recommended budget, 24.7%, towards our paid posts. Furthermore, we will divide our paid posts budget equally at 20% amongst our five paid channels: Instagram, TikTok, YouTube, Facebook, and Google. As we continue to collect data on the performance of our posts, we will adjust our allocated budget according to which channels perform the best, and remove funding from channels that underperform as we see fit.
Goals for Our Planned Promotion
Brendan Kushner ADV420 Project 