The Pitch
Premier Theaters, bringing the Red Carpet to you. We are a luxury movie theater residing in the Metro-Detroit, MI area. Our goal is to provide a uniquely extravagant entertainment experience for all our guests through the use of our amenities, staff and dining services. We strive to create an atmosphere more memorable than the movie…
Our Inbound Marketing Strategy Pt. 2
3 Example Emails We Would Send Out Movie Date Night? Hi [Customer Name], Are you looking for something fun to do on your day off with that special someone in your life? Premier Theaters offers the perfect package for any date night occasion. From our gourmet dining center to our exquisite viewing theaters, we’ve got…
Our Inbound Marketing Strategy Pt. 1
We plan to target 18-35 year old’s living in the Metro-Detroit, MI area. These individuals make $40,000-$120,000 per year, are avid movie-goers, have an interest in fashion/designer goods, enjoy going out on the weekends, and are active on social media. As our target audience is active on social media, we can best find our audience…
The Art of Paid Posts
Metro-Detroit Michigan Area 18-35 Years Old $40,000 – $120,000 annual income Avid Movie-Goer Active on Social Media Interested in fashion, designer goods Interested in going out, nightclubs Premier Theaters Movies Movie theaters Showtimes Movie showtimes Movies near me Theaters near me Red Carpet brand Fun things to do Fun nights out Movie tickets Buy movie…
How We’ll Use Social Media
Background Premier Theaters is a brand-new movie theater residing in the Metro-Detroit, Michigan area. As such, we do not currently have any presence on social media. Although, we plan to invest ourselves in Instagram, TikTok, and YouTube. Objectives Average a 70% engagement rate on all three social media platforms by end of fiscal year Average…
Learning from Example
What we learned Coca-Cola created a campaign to help spread their message of happiness over social media. They targeted people who tweeted or posted positive messages online and sent them a customized response from Coca-Cola’s main account. They also reached out to influencers that met both their quantitative and qualitative criteria to help maximize exposure.…
The Premier Digital Strategy
Background As we currently stand, Premier Theaters has no digital presence, no social media, nor any web visibility. Our Objectives Primary Objective Acquire 10,000 new online customers this financial year Secondary Objectives Increase Brand Awareness by 20% this financial year, Increase Brand Loyalty by 30% this financial year KPIs Objectives Acquire 10,000 New Customers Measurements…
About Premier Theaters
About Us Premier Theaters is a one-of-a-kind movie theater residing in the Metro-Detroit, MI area. Our goal is to provide a uniquely extravagant entertainment experience for all our guests through the use of our amenities, staff and dinning services. We strive to create an atmosphere more memorable than the movie our guests come to view.…
Brendan Kushner ADV420 Project 